I am a marketing coach, mostly for people who make, grow and sell delicious things.
My work is based on a simple premise: If you make what you sell, the best use of your marketing time is telling your story.
I’m here to help you discover and design that story.
To make it an extension of your work, so your marketing feels less like an overwhelming mountain of horror and more like you just being excited about how brilliant you really are.
I design simple, intuitive marketing programs that leverage the magic hidden inside small creative businesses with easy-to-use tools and systems that integrate public relations, social media, web and email. All those “marketing channels” need the very same thing from you: what you are excited about today.
Let’s set you up so all you have to do is share what drives you today. The rest can happen automagically in the background. Because automagic is the new “paying someone tons of money and not really understanding what you are getting.”
The Current Projects
Co-Founder, Morsel, story-based marketing automation
Morsel is a marketing platform that helps small businesses get more out of their social media, PR and email marketing.
A beautiful, simple app, Morsel is the first marketing platform that lets you focus on what you know best: your craft and what makes it unique.
And with Morsel’s companion website plugin, you never have to ever worry again about how to get that story in front of your fans, customers and media and the people who haven’t discovered you yet.
Morsel integrates with your website and keeps track of what your fans like so it can send them the information they need to buy more stuff from you. It also sends journalists what they need to know so they can write about you more. All you have to do is tell the stories of your business and Morsel does the heavy lifting of getting it out into the world.
Because when it comes to marketing, the best use of your time is learning to share your inspirations, your philosophies, your passion for your craft in the most compelling way possible. Morsel lets you focus on that—the rest is our problem.
Contact me to learn more about how Morsel can make marketing less overwhelming and more effective.
Or download the iOS app and just stick your toe in. Tell one story, let Morsel share it on your social feeds, see what happens.
Founder, M90, on-demand courses
M90 (Marketing in 90) is a learning system designed to help small businesses master marketing in the digital age. Breaking down big marketing topics into digestible chunks, M90 delivers what you need to know—from public relations to email marketing to e-commerce websites—in courses that can be completed in 90 minutes.
M90 is designed to kill the overwhelm of marketing and helps you build skills in short bursts of focused time.
Launching to a limited audience in June 2015. Sign up to get early access.
The Past Projects
Prior to my current projects, I was Founder/CEO of Restaurant Intelligence Agency and before that, Owner of Paperclip, inc. A 15-year veteran of restaurant public relations, I’ve represented high-profile restaurant clients including:
The MJ. He makes kickin’ blue margaritas.
Ten-year tour of duty.
The Oprah Factor. That is all.
But not just them. All in, as a publicist, I helped open more than 40 chef-driven restaurants. But I am not just about the fancy chef thing. I also worked with:
The Track Record
It was a long career, netting my clients placements in virtually every major publication, here’s just a few:
My projects I have worked on have been written about a few times, here’s a few mentions that made my mom proud:
The Way-Way-Back Machine
I hold an undergraduate degree in Journalism & Sino-Soviet History from Indiana University, a master’s degree in Business from DePaul, and an associates degree from The Culinary School of Kendall College. I’m also certified as a Sommelier by the Court of Master Sommeliers.
What’s really important? Click on Snow White’s Head.