The friendly and generous reception of guests, visitors, or strangers.
You know hospitality. You pay attention to details. You study your customers’ needs and tendencies—anticipating what they want next. It’s second nature, part of who you are.
For you, customer service is an offensive strategy. Which is exactly what marketing is being called today. That’s right: marketing experts are learning about hospitality.
They’re learning from us.
Because remembering a guest’s dietary restrictions, getting on the phone to talk through a recipe from the cookbook, pulling that espresso like you’re Angelo Moriondo’s long lost relative—that’s how you build and keep customers. Not just in the hospitality industry, everywhere.When it comes to marketing, you already know what the experts are just starting to figure out.
So when it comes to marketing, don’t copy them. Just bring what you already do—all day, every day online. I’ll show you the way.