Data, Analytics, & AI-Driven
Marketing & Public Relations
MBA, Babson College, December 2021
Valedictorian, Summa Cum Laude
M.S. & PhD Information Technology and Management
University of North Carolina, Greensboro
Because life is more than work,
even if you are a workaholic:
Who I am and what I am up to
I am a data-driven, analytics-focused marketing and communications expert with a proven record of influencing digital and media audiences and creating communities.
A right-brained writer and a left-brained data nerd able to develop compelling content that charms the SEO gods. I’ve got skillz in automation technologies, e-commerce, social, email, and inbound marketing but I specialize in finding a way to communicate the passion, talent, and genius of craftspeople and build their business with integrity.
I completed an MBA from Babson College in December 2021 and will be researching the potential of AI-powered conservation technology in the Information Technology Management program at Indiana University Kelley School of Business starting in Winter 2022.