Ellen Malloy
On a journey from Marketing & Public Relations to Software Founder to Data & Analytics to Conservation Technology
… with a few sojourns around the world in between.
Current Location: 2°54’29S, 79°59’27″W at 8,185ft.
Stats
Data, Analytics, & AI-Driven
Marketing & Public Relations
MBA Candidate
Babson College
Wellesley, Massachusetts
Because life is more than work,
even if you are a workaholic:
“Personal” CV
Who I am and what I am up to
I am a data-driven, analytics-focused marketing and communications expert with a proven record of influencing digital and media audiences and creating communities.
A right-brained writer and a left-brained data nerd able to develop compelling content that charms the SEO gods. I’ve got skillz in automation technologies, e-commerce, social, email, and inbound marketing but I specialize in finding a way to communicate the passion, talent, and genius of craftspeople and build their business with integrity.
Currently, I am getting my M.B.A. and researching the potential of AI-powered conservation technology at Babson College.
A research project with Babson College
Cutting-edge, research-grade technologies are often too costly for the narrow studies of many field scientists and researchers. We ask scientists: What if the state-of-the-art telemetered, environmental sensors, streaming data to open databases, and machine learning AIs you needed were already installed, waiting for you to customize for your research, before you even stepped foot in the field?
Our study explores the feasibility of installing and maintaining a comprehensive network of research-grade devices, as well as machine learning and neural network AIs, on the Galápagos Islands. Our research is intended to answer the question: If scientists could access the technology network and its data for their own studies, could we bring more field researchers and conservationists to the archipelago.