WhatsApp: +1.929.367.8541 | email: ellen@ellenmalloy.com | LinkedIn
Ecuador: +593.098.326.1613
Employment
Consultant: Strategic Marketing, Digital Marketing, & Community Development — 2007 – Present
Designing and implementing strategic marketing initiatives that improve ROI. Experienced in digital marketing solutions, data-driven communications strategies, community development, and developing robust cross-selling and up-selling strategies.
Select Highlights:
Entente Spirits, LLC
Stakeholder Coaching
Digital marketing strategy and data-first planning resulting in reorganization of entire marketing department and restructuring of company to kickstart growth.
Virtue Cider, Anheuser-Busch InBev “High End” affiliate
Digital Marketing Consultant and Business Strategy Coach
Designed and built custom lead-gen software with an automated system to leverage influencers and brand ambassadors, event management and attendee engagement system, wholesaler and retailer sales tools, and a growth engine built into the robust content marketing platform.
Goose Island Beer Company
Digital Marketing Consultant and Business Strategy Coach
Retained to represent Goose Island as it was acquired by AB-InBev
Managed communication strategies for media, stakeholder, and employees. Crafted post-purchase communication strategies.
Co-Founder & CRO: Morsel Labs, LLC — 2013 – 2015
A venture capital-funded software startup, Morsel Labs was a community & storytelling platform backed by GrubHub CEO Matt Maloney, who served as the company’s Chairman of the Board. Morsel’s technology was sold to AB-InBev.
Founder & CEO: Restaurant Intelligence Agency — 2007 – 2013
Acquired by Morsel Labs, RIA was a web-based multi-channel content marketing platform used to manage media, social, syndication and CRM.
Founder & CEO, Paperclip, inc. — 1994 – 2007
Paperclip, inc. was one of the country’s premier restaurant PR firms with more than 100 clients including Michael Jordan’s restaurants; Oprah’s chef, Art Smith; Paul Kahan’s restaurants; and numerous Rick Tramonto properties. Selected as no. 9 of Chicago’s 50 most influential people in food, Ellen Malloy was also lauded by TimeOut as one of Chicago’s top five “restaurant insiders”.
Sales Manager, Lyric Opera of Chicago — 1988 – 1992
Managed subscription and single ticket sales campaigns, telemarketing, and merchandising.
Education (So, yeah, I like school)
M.S. & PhD, Information Technology & Management, Business Analytics, Bryan School of Business and Economics, University of North Carolina, Greensboro, North Carolina. Commencing Fall 2022
MBA, Babson College, Wellesley, Massachusetts, December 2021
Valedictorian, Summa Cum Laude
Independent Research: Conservation Technology (AI) on the Galápagos Islands, Ecuador, feasibility study
A.S., Culinary Arts, Kendall College, 1995
M.S., Multi/Interdisciplinary Studies (Business Administration & Public Administration), DePaul University, 1993
B.A., Double Major: Journalism, Sino-Soviet Relations, Indiana University, Bloomington, 1986
Guest Columnist & Guest Lectures
Guest Columnist, Crain’s Chicago Business, 2010 – 2014
Instructor: Digital Public Relations, Fashion Brain Academy, 2016
Guest Lecturer: Strategic Marketing, Columbia College Chicago, 2014 – 2015
Instructor of Record: Jane Hamill
Guest Lecturer: Hospitality Marketing, Kendall College, 2010 – 2013
Dean: Christopher Koetke
Select Accolades
GigaOm, Chicago startup Morsel is building a social network centered on fancy cooking, 2014
Chicagoist, APPetizing: Morsel Gives Voice To, Expands Culinary Community, 2014
ChicagoINNO, Morsel Raises $800K for its App That Gives Foodies a Backstage Pass to Their Favorite Chefs, 2014
CNBC, Morsel app gets funding from GrubHub CEO, 2014
Michigan Avenue, Tasteful Living, 2014
AdWeek, Veteran Food Publicist Says Restaurants Need Better PR Strategies, 2013
ACF Chefs, PR’s a whole new game, 2012
Grub Street, Our Insiders Continue On Whether Reviews Are Too Fast… Or Should Wait Even Longer, 2012
NewCity Chicago, The Big Heat #9: Ellen Malloy, 2011
TimeOut Chicago, Without Reservation, 2010
Entrepreneur, How to Boost Sales in a Deflated Economy, 2010
Chicago Tribune, Party of 200, 2009
Community Service
English Teacher, Sigchos, Ecuador
Project included developing English curricula for six grades as well as translation into Spanish and German
Mentor, Step Up nonprofit, Chicago
Mentored girls from under-resourced communities by empowering them to become
confident, college-bound, career-focused, and ready to join the next generation of professional women.
Founding Member, Green City Market, Chicago
Responsible for marketing and public relations for nationally recognized marketplace model for distributing, promoting and educating about local sustainably-grown food.
Advisor & Founding Member, Chicago Cooperative, Chicago
Certifications & Applications
Certified Sommelier, Court of Master Sommeliers, 2006
Email Marketing Certification, Hubspot Academy, 2020 – 2022
Inbound Marketing Certification, Hubspot Academy, 2020 – 2022
Social Media Certification, Hubspot Academy, 2020 – 2022
Google Analytics Individual Qualification, Google, 2020 – 2021
Google Ads Display Certification, Google, 2020 – 2021
Google Ads Search Certification, Google, 2020 – 2021
Web Development: WordPress, Squarespace, Shopify
Analytics: Google Analytics, SAS, Salesforce
Social: Hootsuite, Sprout, Tweetdeck, Brand 24, CXL, Drip
Network Analysis: Compass, UCINET, NodeXL, NUVI
Automation: MailChimp, ActiveCampaign, Constant Contact
Education: Thinkific, Teachable
Team Management: Asana, Monday, Notion, Slack
Research: Mendeley, Zotero